Services

operatING at the intersection of strategy, creative and commercial execution.

An agile international network delivers campaigns and strategic projects across Europe, the Middle East and North America.

  • For talent thinking beyond the next deal. Long-term brand building, leverage, ownership and legacy. Working closely and discreetly with A-list talent and their management teams, often behind the scenes, acting as a natural extension of what is already in place. 

    From artist marketing and brand partnerships to IP creation, positioning and creative or strategic direction, across social and culture. Shaping how talent shows up in the world and how enduring value is built around them.

    Services include:

    • Commercial positioning 

    • IP and asset creation across products, brands and content

    • 360° deal strategy and negotiation advisory; long-term value modelling

    • Strategic partnerships

    • Personal brand & market positioning; social and content strategy, reputation & narrative

    • Support navigating brand mindsets

    • Embedded strategic support; social and content, partnerships, go-to-market launches

  • For founders, CMOs and growth stage businesses seeking both cultural relevance and commercial impact. Amaze Global operates as an embedded strategic partner. Providing senior strategic leadership without the full-time overhead. 

    Services include:

    • Fractional CMO support

    • Go-to-market strategy & launch planning

    • Creator marketing strategy & campaign execution

    • Talent partnership identification and procurement

    • Product placement opportunities

    • Strategic project leadership and advisory

    • Creative & commercial storytelling

    • End-to-end proposal creation: business plans, investor decks, new business pitches and everything in between

  • For agencies that want to win better work and deliver it with confidence, because winning the room matters as much as the pitch deck. Bringing senior commercial and strategic advisory when leadership teams need experience, judgement and a fresh perspective.

    From government tenders to global launches, Amy has led complex, multi-stakeholder processes end-to-end, from strategy and structure to final presentation. Often stepping in at pivotal moments of growth, change or pressure.

    Services include:

    • Strategic advisory and senior counsel

    • RFP advisory, strategy, pitch leadership and end-to-end proposal delivery

    • Commercial narrative and proposition development

    • Partnership strategy and structuring

    • Market entry and global expansion support

    • Senior-level relationship management

  • "A natural dealmaker, Amy is exceptionally well connected and trusted at the highest level. She was key in securing Thierry Henry for a complex campaign alongside Sylvester Stallone. She has an instinctive understanding of how to bring all parties together collaboratively to deliver success for clients."

    — Mark Cowan, CEO, Entourage Sport & Entertainment

  • "Bringing Amy into the mix gave us a completely different lens, she worked with both management and label as if she’d always been there. Challenging our thinking (in the best way) it pushed us to approach the rollout more creatively. Forget thinking outside the box, she blows it wide open!”

    — Artist Manager, Grammy Nominated Recording Artist

    Confidential engagement

  • "Amy was instrumental in developing impactful brand partnerships and connecting commercial clients with the right celebrity talent. She’s highly collaborative, and played a key role in delivering standout RFP's. A great team player and a real asset to any partnership led team."

    — Adam Smith, Head of Music, UNation

CLIENTS PAST & PRESENt include

Private clients are kept under the utmost discretion

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