a strategic and commercial CONSULTANCY FOR TALENT, brands AND AGENCIES.

WHERE culture MEETS COMMERCE.

Turning Talent into Owners. Driving business growth for Brands and Agencies.

OWNED IP Creation

Partnered with A-list music artists and sports stars to originate and scale culturally rooted brands. Converting audience attention into proprietary IP and long-term asset value.

TALENT PROCUREMENT

Led procurement and 360° deal brokering for a world-renowned sporting icon, collaborating with an Oscar-nominated actor on a record-breaking campaign that generated $1.25 billion in sales.

STRATEGIC PARTNERSHIPS

Uncovered, built, negotiated and closed partnerships for F1 champions. Aligning personal brand equity with category-leading brands. Each deal was structured to enhance reputation, expand reach and drive revenue.

OWNERSHIP OPPORTUNITIES

Built a landmark ownership venture between a global rights holder and a chart-dominating Canadian hip-hop artist and business mogul. Leading from concept through commercial strategy to final pitch.

RFP and pitch DELIVERY

Led multiple agency RFPs, including an £85M+ government win that propelled a client’s entry into a new MENA market. Delivering end-to-end pitch leadership across strategy, creative, deck build, design and final presentation.

PERSONAL BRAND DEVELOPMENT

Shaped the personal brands of elite talent, creators and founders. Defining narrative, platform strategy and social presence while unlocking new commercial opportunities.

HAVE A COMPLEX brief, business challenge or half formed idea?

LET’S GET INTO IT.

"A natural dealmaker, Amy is exceptionally well connected and trusted at the highest level. She was key in securing Thierry Henry for a complex campaign alongside Sylvester Stallone. She has an instinctive understanding of how to bring all parties together collaboratively to deliver success for clients."

— Mark Cowan, CEO, Entourage Sport & Entertainment
"Bringing Amy into the mix gave us a completely different lens, she worked with both management and label as if she’d always been there. Challenging our thinking (in the best way) it pushed us to approach the rollout more creatively. Forget thinking outside the box, she blows it wide open!”

— Artist Manager, Grammy Nominated Recording Artist
Confidential engagement
"Amy was instrumental in developing impactful brand partnerships and connecting commercial clients with the right celebrity talent. She’s highly collaborative, and played a key role in delivering standout RFP's. A great team player and a real asset to any partnership led team."

— Adam Smith, Head of Music, UNation